Senior Brand, Digital & Content Lead based in Edinburgh, Scotland

I’m interested in what makes a business distinctive, how that is expressed clearly, and how good strategy actually shows up in the work.

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Over the past 10+ years, I’ve worked across agency, in-house and independent consultancy, leading work across brand, digital and content for hospitality, drinks and consumer brands.

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My background spans brand strategy, digital marketing, social media, creative direction and content production, with a particular strength in joining up the thinking and the execution.

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I also care about the kind of feeling marketing leaves behind. A lot of modern marketing is built on noise, pressure and playing on negative emotion because it is often the easiest route to attention. I’m more interested in work that creates something more lasting: clarity, warmth, connection and genuine affinity.

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People are becoming more sceptical of digital spaces, and for good reason. I think brands that make people feel better, brighter and more connected will matter more, not less.

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Recent work has included contributing to a 95% sales uplift for Graham’s Dairy and delivering Radisson Blu’s highest ad click-through rate across the UK, Ireland, Nordics and Benelux.

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I work independently and build around projects where needed. If you’d be a good fit for someone who can think strategically, work creatively and help build a brand people actually want to spend time with, I’d be glad to talk.