Civerinos wanted social content to represent their venues that felt as bold, fast-moving and culturally aware as the brand itself.

Working directly with the team, I focused on creating content designed to travel, building ideas around humour, trends, audience behaviour and the kind of stopping power needed to perform on social. The aim was to develop a stronger stream of content people would actually want to watch, share and talk about.

I led the ideation and created a high volume of original content, with a particular focus on social-first video and viral formats that matched the energy of the brand while helping it stand out in a crowded hospitality space.

What I worked on:

- Content strategy
- Creative ideation
- Social-first video creation
- Viral content development
- Ongoing content production

Outcome:

A stronger, more entertaining and more shareable social presence, built around content designed to increase reach, engagement and brand memorability.