Homes Build Futures needed a campaign that could cut through politically and emotionally, reframing the housing conversation in a way that felt human, urgent and hard to ignore.

I helped shape the campaign strategy and messaging, focusing on how to make a complex policy issue feel more immediate and emotionally resonant for a wider audience. The work centred on clarity, public persuasion and creating content strong enough to travel across channels without losing its force.

What I worked on:

- Campaign strategy
- Messaging development
- Content direction
- Audience framing
- Social and campaign thinking

Outcome:

A clear, emotionally compelling campaign platform designed to strengthen public engagement and support Homes for Scotland’s wider advocacy goals.